McDonald's (MCD) is looking to expand its footprint in Russia by increasing its store count by 15%, or about 40 new locations, in an effort to tap the growing demand for fast food. McDonald's competes with Wendy's (WEN), Subway, Burger King (BKC), and Yum! Brands (YUM) in the fast-food market and is the market leader with about 19% share. The company also competes with Starbucks (SBUX) in the specialty coffee market.

We have $78.40 price estimate for McDonald's stock, which is slightly ahead of market price.

Movie theaters don't want you to know how many calories are in the popcorn and that's why they are resisting FDA attempts at requiring disclosures. If the FDA required scales in front of the popcorn counters, or that all popcorn be sold with free carrots, I might side with the theaters, but requiring one of those small nutritional information panels on the back of the popcorn bucket -- eaten in a darkened theater -- hardly seems oppressive to me.

I'm all for free choice and I don't want to take away anyone's jumbo popcorn as they go to the movies -- unless, of course, I get to eat some of it.

McDonald's (MCD) competes with Wendy's (WEN), Burger King (BKC) and Yum! Brands (YUM) in the fast-food market, and is the leader in the hamburger fast-food category. McDonald's also competes with Starbucks (SBUX) in the specialty coffee market. McDonald's owns and franchises restaurants across the globe with over 32,000 restaurants in 117 countries. Of these, roughly 80% are operated by franchisees, with the balance being company owned.

We currently maintain a $78.40 price estimate for McDonald's stock, implying a roughly 5% premium to market price.

McDonald's(MCD) competes with Wendy's(WEN), Burger King, and Yum! Brands(YUM) in the fast food market and is the market leader with about 19% share. The company also competes with Starbucks(SBUX) in the specialty coffee market.

McDonald's owns and franchises restaurants across the globe with over 32,000 restaurants in 117 countries. Of these, roughly 80% were operated by franchisees, with the balance being company-owned. We estimate that franchisee rent & fees accounts for 62% of McDonald's stock value with franchisee royalties generating an additional 29%. The remaining 9% comes from company-owned restaurants.

Blue-chip burger baron McDonald's (MCD) was in focus Monday morning after the company unveiled its fourth-quarter earnings. The fast-food chain reported net income of $1.24 billion, or $1.16 per share, slightly improved from its year-ago profit of $1.22 billion, or $1.11 per share. Revenue for the quarter climbed 4% to $6.21 billion.

The fourth-quarter results were more or less in line with Wall Street's expectations, but the same can't be said of its December sales. Global same-store sales rose 3.7% across the board, led by an 8.9% gain in the Asia-Pacific, Middle East and Africa (APMEA). U.S. same-store sales increased 2.6% in December, while sales at restaurants open at least 13 months declined 0.5% in Europe.

With earnings season in full swing, the FOMC meeting on interest rates, the GDP estimate, and housing numbers due out, the coming week is shaping up to be a busy one. So here's a peek at what's on the economic calendar.

Monday

Quarterly reports from American Express (AXP) and McDonald's (MCD) will highlight Monday. Amgen (AMGN), CSX (CSX), Halliburton (HAL) and Texas Instruments (TXN) are also expected to report strong earnings results.

Fast-food entity Sonic (SONC) closed Tuesday's regular session at a quote of $10.10. That represented a gain of a mere two pennies going into the after-the-bell earnings release. I guess investors weren't too excited by the prospects of the data.

Shares didn't do much in the extended session either, but popped about 4% at the opening bell Wednesday. For a longer-term perspective, take a look at the one-year chart. The stock seems to be doing its best to climb back to higher levels. Returning to the 52-week high of $13.11 would be nice.

McDonald's (MCD) is expected to report November sales on December 8. Overall option implied volatility of 18 is near its 26-week average of 20, according to Track Data, suggesting nondirectional price movement.

Proshares UltraShort Barclays 20 Year Treasury ETF (TBT) overall option implied volatility of 37 is above its 26-week average of 34, according to Track Data, suggesting larger price movement.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

Moments ago, food firm Yum! Brands (YUM) reaffirmed its 2010 earnings per share (EPS) growth forecast. Ahead of its annual investor meeting, the group restated expectations for EPS growth of 14%, less special items. In addition, YUM believes it will deliver 2011 EPS growth of 10%, excluding special items. These numbers are bolstered by the company's strength in China. CEO David Novak stated, "2010 has been a strong year led by our China business, and I'm pleased to report we remain on track to deliver 14% EPS growth."