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I purchased two stocks this week. I hope I was correct in buying them. As we all know, the Thanksgiving holiday period isn't always the best time to purchase shares of companies since trading volume is usually low and price action might be misleading. Nevertheless, I did what I did, and I'll tell you why.

First up, I bought Coca-Cola (KO). Why did I buy some of PepsiCo's (PEP) major competitor? This was the easier of the two decisions. I have a long-term position in Coke, so I wasn't so worried about a little bad timing. I dollar-cost-average every dividend check back into the stake, thus improving my price basis each and every quarter.

"We all know that, despite the big run-up recently, many stocks are still below their highs of a year or two ago," observes turnaround expert George Putnam.

In The Turnaround Letter, he suggests, "But what about some of the biggest, best known and best managed companies that are trading below where they were ten years ago? That's pretty tempting to us." Here, he looks at eight stocks that can now be bought at prices below their 1999 highs.

"Sure, late 1999 was the last gasp of the Internet bubble, and so that explains some of the tech names. But our list includes retail, beverage, entertainment, drug and other low-tech businesses.

If you are hitting Costco Wholesale (COST) for your Monday Night Football party or Thanksgiving celebration, you won't be able to get those cases of Diet Coke. The warehouse-style retailer, which operates more than 550 locations, is no longer carrying Coca-Cola (KO) products in its U.S. stores. That means no Coke, Diet Coke, Sprite, or Dasani water, among other products.

Evidently, the retailer and the beverage giant are embroiled in a pricing dispute. A statement on the Costco website indicated that "Coca-Cola has not provided Costco with competitive pricing so that we may pass along the value our members deserve."

Coca-Cola Company (KO) is in a very orderly advance, and its recent pullback gives a good opportunity to position yourself in this blue chip stock.

Note the turning fast-line of the stochastic, which should give a buy signal shortly.

TheStreet.com's Jim Cramer wonders whether the big selloff was caused by anxious managers locking in profits.

What happens if it is was mostly lock-in action? What if the big themes that everyone so feared weren't so big, and that the selloff -- so ugly, with so much damage -- was just technical and remains that way?

Besides my oft-repeated statement that I don't expect a pullback to exceed 7%, I think this market didn't make a lot of sense last week.

Here were the big themes: dollar getting stronger, causing a decline in minerals and resources; industrials faltering; recession stocks roaring back.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Altria Group Inc. (NYSE: MO) Q3 earnings beat by a penny but sales fell short of expectations; shares fell.
• AMR Corp. (NYSE: AMR) reported a Q3 net loss and plunging revenue but also raised $4 billion in cash.
• BB&T Corp. (NYSE: BBT) topped Q3 earnings expectations but said bad-loan provisions nearly doubled.
• Boeing Co. (NYSE: BA) missed estimates and posted a Q3 loss due to delays for a couple of jet products.
• Capital One Financial Corp. (NYSE: COF) shares rose after it reported better-than-expected Q3 numbers.
• Coca-Cola Co. (NYSE: KO) posted a better-than-expected Q3 profit but sales fell short, and shares fell.

Coca-Cola's Q3 earnings of 83 cents per share beat the First Call Q3 EPS consensus estimate of 82 cents per share, and, of course, Wall Street drove the shares lower on the morning of the announcement.

Most likely, the above selling stems merely from short-term institutional investors (IIs) exiting the stock, which is why I'm reiterating my Buy rating for The Coca-Cola Company (NYSE: KO), first recommended on February 15, 2009 at a price of $42.68.

Soft drink giant Coca-Cola Co. (NYSE: KO) reported its third quarter numbers this morning, and managed to beat out analyst estimates, but shares are still selling off in early morning trading.

The reason why the market is punishing the stock is because its revenues were softer than analysts had been expecting to see. For the quarter, revenues came in at $8.04 billion, which was shy of the $8.11 billion that Wall Street was expecting to see from the company.

U.S. stocks stocks are poised for a mild open Tuesday morning, a day after U.S. markets already set new 2009 highs and following solid results from Apple (NYSE: AAPL) and Texas Instruments (NYSE: TXN) late Monday. A flood of earnings from such heavyweights as Coca-Cola (NYSE: KO), Pfizer (NYSE: PFE) and DuPont (NYSE: DD) is also due out this morning. In addition, some economic releases, including inflation and housing data, are scheduled for this morning.

More here: Before the bell: Stock futures higher as earnings generally top estimates

Soft drink giant The Coca-Cola Company (NYSE: KO) will be reporting its third quarter numbers tomorrow before the market opens.

The last time that Coca-Cola reported earnings was back in July when the company beat out analyst estimates by 3 pennies with a reported 92 cents per share. For the third quarter, analysts are expecting to the see the company show earnings of 81 cents per share.

Since the stock market bottomed in March of this year, it has been firing on all cylinders -- except for those in the auto industry who manufacture the most cylinders of course. This year has not been kind to them.

For months, many have been surprised at the rapid rise, given the level of unemployment. During this same period, Wall Streeters have been dancing up and down, looking forward to more bonuses.

As the number of unemployed has climbed and the period of same has lengthened, many have wondered how business could be improving during a time when the consumer (those still left) has transformed from spender to saver.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Alcoa Inc. (NYSE: AA) reported a surprise Q3 profit due to cost cutting; revenue topped estimates as well.
• Avis Budget Group Inc. (NYSE: CAR) said a proposed offering of $250 million in notes could reduce earnings.
• Clorox Co. (NYSE: CLX) earnings prospects garnered it an upgrade from one analyst.
• Coca-Cola Co. (NYSE: KO) earnings prospects resulted in an upgrade from one analyst.
• Costco Wholesale Corp. (NASDAQ: COST) lower Q4 earnings topped analysts' expectations, lifting shares.
• Family Dollar Stores Inc. (NYSE: FDO) higher Q4 earnings beat analysts' estimates but sales were just OK.

PepsiCo (NYSE: PEP) reported third-quarter data earlier today. The beverage company that despises Coca-Cola (NYSE: KO) with a passion called its numbers solid. I would tend to agree. The tables presented in the release won't go down in the history books, but for long-term shareholders, they were fine enough considering the economy.

Net revenue decreased 1.5%. Earnings per share on an adjusted basis increased 2% to $1.08. This bottom-line result is representative of a nice beat against the analysts. They were projecting $1.02 per share for profit, according to Elizabeth Harrow's preview of the quarter.

Muhtar Kent, CEO of The Coca-Cola Company (NYSE: KO), took to the pages of The Wall Street Journal to argue against the government's proposed "fat tax" on soda. In a column titled "Coke Didn't Make America Fat," Kent noted that "our industry has become an easy target in this debate." However, he believes the sedentary lifestyle of Americans is to blame for our nation's obesity problem.

"If we're genuinely interested in curbing obesity, we need to take a hard look in the mirror and acknowledge that it's not just about calories in. It's also about calories out," wrote Kent. He also cited the "regressive nature and inherent illogic" of trying to rectify obesity by taxing soft drinks, observing that West Virginia and Arkansas -- two states which currently tax sodas -- are among the states with the highest obesity rates in the nation.

Analyst upgrades:

• Deutsche Bank upgraded Coca-Cola (NYSE: KO) to Buy from Hold on expectations that stable volumes and a better outlook for currency and commodities will lead to higher earnings visibility. The firm raised its price target on shares to $62 from $52.
• FBR Capital upgraded Goodrich (NYSE: GR) to Outperform from Market Perform as it finds the stock's valuation compelling following the recent pullback. The firm raised its target on shares to $65 from $46.
• William Blair upgraded Cisco (NASDAQ: CSCO) to Outperform from Market Perform after channel checks indicated demand is accelerating as the firm finds the stock's valuation compelling at current levels.
• Robbins & Myers (NYSE: RBN) was upgraded to Outperform from Neutral at Baird.
• Disney (NYSE: DIS) and Viacom B (NYSE: VIA.B) were upgraded to Neutral from Underperform at BofA/Merrill, while News Corp. (NASDAQ: NWS) was upgraded to Buy from Neutral.