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Expedia (NASDAQ: EXPE) closed at $26.36. EXPE is scheduled to discuss Q3 EPS on October 29. EXPE November option implied volatility of 53; December is at 49; near its 26-week average of 53 according to Track Data, suggesting non-directional price movement.

Priceline.com (NASDAQ: PCLN) closed at $177.14. PCLN will be added to the NASDAQ-100 Index effective at the start of trading on October 29. PCLN is expected to report Q3 EPS in early November. PCLN November option implied volatility is at 43, December and January is at 40; below its 26-week average of 45, according to Track Data, suggesting non-directional price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

"Vacationers and professionals finally appear to be hitting the road, and many are relying on Expedia (NASDAQ: EXPE) to handle the details," says Nathan Slaughter in Half-Priced Stocks.

The value investor explains, "Expedia's travel sites processed 15.3 million transactions during the second quarter, 18% above the same period last year. Howevver, the gross dollar amount of those bookings dipped slightly to $5.6 billion/

"Whenever you have more trips bringing in less money, it's a pretty good indication that prices are way down.

In another sign of how companies have been forced to adapt to changing economic times, the average price for an American hotel room dropped 17% (year-over-year) during the first six months of 2009.

The average traveler booking a room in the U.S. can now expect to pay $115 a night, down from $139 during the first half of 2008. New York City and Washington D.C. were the priciest destinations on the list, although Las Vegas is the most popular destination. Gaming fans can grab a room in Sin City for an average of $82 per night.

Priceline.com (NASDAQ: PCLN), a web-based booking business that fights it out with Expedia (NASDAQ: EXPE), was red-hot during yesterday's session. Shares closed higher by 14%. Volume rocked. The Q2 numbers were strong, and the market rewarded the results without hesitation.

Revenues increased 17%. According to TheStreet.com, adjusted profit of $2.02 per share walloped estimates. Wall Street was only booked for $1.79 per share. The analysts really missed this one. It's understandable, though. Whether we're close to the end of a recession or not is debatable, and I'm sure they wanted to be conservative with the models.

Facebook is making the biggest ad splash since Google, according to an article in the Financial Times.

More than four-fifths of the largest advertisers in the United States have turned to the social networking platform to promote their wares -- after several years of fearing these types of communities. The lure of Facebook must have been too much to resist, with 340 million monthly unique visitors. Now, it's not unusual to see the likes of Johnson & Johnson (NYSE: JNJ), Nike (NYSE: NKE), and AT&T (NYSE: ATT) advertising in this world.

Today was just one of those solid days. It seems that regulation over non-financial firms being looser is a huge relief. Even a wider than expected seasonal weekly jobless claims report did not hurt the market. Yesterday we had a potential huge technical event in oil prices, but the news today remedied that. Oil was up almost $4.00 at over $67.00 late in the day. We even had two IPOs trading today.

Here were today's unofficial closing bell levels:

Dow 9,152.19 +81.47 (0.90%)
S&P 500 986.40 +11.25 (1.15%)
Nasdaq 1,984.30 +16.54 (0.84%)

Top Analyst Calls

Analyst upgrades:

• Piper Jaffray upgraded PetMed Express (NASDAQ: PETS) to Overweight from Neutral following the better-than-expected Q1 results. The firm raised its target on shares to $22 from $19.
• Deutsche Bank upgraded International Paper (NYSE: IP) and Packaging Corp. (NYSE: PKG) to Buy from Hold to reflect stabilization in the containerboard industry. The firm raised its target price on Packaging Corp. to $24 from $14, and on International Paper to $24 from $16.
• Bernstein upgraded Human Genome Sciences (NASDAQ: HGSI) to Outperform from Market Perform following the positive Phase III data for Benlysta in lupus.
• IBM (NYSE: IBM) was upgraded to Hold from Sell at Societe Generale.
• British Airways (OTC: BAIRY) was upgraded to Buy from Sell at Goldman.
• Continental AG (OTC: CTTAY) was upgraded to Hold from Sell at Citigroup.

"Expedia (NASDAQ: EXPE) has taken flight over the past two months, soaring more than 165% off their early-March low," says Paul Tracy.

The editor of Street Authority Market Advisor explains, "Despite a sharp slowdown in leisure and business travel, overall travel volume booked through Expedia's sites (which include Hotels.com and Hotwire.com) remains impressive.

"Over the past three months, Expedia's travel sites have booked $5.2 billion (retail value) worth of travel expenditures. That gross booking figure is down about 11% over last year, but represents a considerable 30% improvement over the prior quarter.

Desperate times call for desperate measures benefit consumers. As online travel agencies slug it out in the hunt for market share, many are starting to cut booking fees -- ironically, in stark contrast to what the airlines themselves are doing. While the airlines are looking to squeeze every last ounce of revenue from each passenger mile, the websites that put people in seats are hungry for any competitive advantage they can find.

Orbitz Worldwide (NYSE: OWW) has permanently kicked its airline booking fees on both domestic and international flights. Travelocity is following suit, to a limited extent, at least, by continuing to wave booking fees ... a measure that Expedia Inc (NASDAQ: EXPE) is taking, as well. What started as promotions are fast becoming the norm.

Priceline.com (NASDAQ: PCLN), an online booking concern that competes with Expedia (NASDAQ: EXPE), reported Q1 earnings on Monday. The stats were all right, I have to say.

Revenues increased over 14%. According to this article, earnings on an adjusted basis came to $1.09 per share. Analysts were looking for 93 cents per share. Year-ago adjusted income was 76 cents per share, according to the press release. Priceline not only expanded its bottom-line income, but it increased its net cash from operations. That figure went up by a nice 71%. Gross travel bookings as a whole jumped by over 10%. They did even better in the U.S. market.

After days of rallying, the market decided that bank stocks had gone much too far. With no first quarter earnings out, the fact is that the current quarter could still be tough. Financial shares could still reset lower. The market reacted accordingly.

The unofficial numbers for the day broke out like this:

Dow 7,278.38 -122.42 (-1.65%)
S&P 500 768.54 -15.50 (-1.98%)
Nasdaq 1,457.27 -26.21 (-1.77%)

TOP ANALYST CALLS

Analyst upgrades:

• Citigroup upgraded Expedia (NASDAQ: EXPE) to Buy from Hold as they believe the company's fee elimination coupled with 2009 industry trends could lead to market share gains and that the valuation is compelling at current levels. Citigroup raised its price target to $14 from $9 on EXPE shares.
  
• Credit Suisse upgraded Lukoil (OTC: LUKOY) to Outperform from Neutral as it believes lower taxes and the ruble's decline will increase profitability.
  
• Soleil upgraded Jo Ann Stores (NYSE: JAS) to Buy from Hold as it believes the company's sales results in the first half of 2009 could top expectations. The firm raised its target price to $20 from $16.
• Johnson & Johnson (NYSE: JNJ) was upgraded to Buy from Neutral at UBS.
  
• Bayer AG (OTC: BAYRY) was lifted to Buy from Neutral at Banc of America/Merrill.
  
• ManTech (NASDAQ: MANT) was raised at Wachovia to Outperform from Market Perform.

Analyst upgrades:

• JP Morgan upgraded Alcoa (NYSE: AA) to Overweight from Neutral and added shares to its Focus List. The analyst said the equity offering and dividend cut provide enough "liquidity insurance" to make it through 2009 and now views risk/reward as attractive.
  
• Deutsche Bank upgraded Asbury Automotive (NYSE: ABG) to Buy from Hold as it finds the current valuation attractive and thinks the company's cost savings will drive upside in a recovery. The firm raised its target price to $7 from $5.50.
  
• Barclays upgraded Beckman Coulter (NYSE: BEC) to Overweight from Equal Weight. Following their healthcare conference and management meetings, the firm sees increased visibility into revenues.
• Waddell & Reed (NYSE: WDR) was raised to Buy from Neutral at Goldman.
  
• Nokia (NYSE: NOK) was upgraded to Outperform from Neutral at Credit Suisse.
  
• Brocade (NASDAQ: BRCD) was lifted to Outperform from Sector Perform at RBC Capital.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Apollo Group Inc. (NASDAQ: APOL) reported that Q4 revenue soared despite the recession.
• Baidu Inc. (NASDAQ: BIDU) posted strong annual revenue, but at a slowing growth rate.
• Career Education Corp. (NASDAQ: CECO) easily topped Q4 earnings expectations, lifting shares up.
• Comcast Corp. (NASDAQ: CMCSA) Q4 earnings beat expectations and it increased its dividend.
• CVS Caremark Corp. (NYSE: CVS) shares jumped after it reported higher earnings in Q4.
• Digital River Inc. (NASDAQ: DRIV) shares soared on better-than-expected Q4 earnings and revenue.
• Expedia Inc. (NASDAQ: EXPE) reported dismal results due to a huge good will write down.
• Goodyear Tire & Rubber Co. (NYSE: GT) posted a greater-than-expected Q4 net loss and announced job cuts.
• Hormel Foods Corp. (NYSE: HRL) exceeded Q1 earnings expectations due to the popularity of SPAM.

Expedia (NASDAQ: EXPE) did not have a good week. The online travel site, which competes with Priceline.com (NASDAQ: PCLN) for attention, reported abysmal earnings for the fourth quarter this past Thursday. The company suffered a huge loss of $9.60 per share. That's right, $9.60 per share! Kind of rocks your world, doesn't it? And not in a good way. I mean, Expedia's share price closed at $7.74 on Friday.

As you can imagine, there was an accounting issue going on (not that it should make shareholders feel any better, mind you). Expedia took a huge goodwill write-down related to the significant drop in the market capitalization of the business. We're talking $3 billion. Wow. Of course, management adjusted the earnings to represent what Expedia would have made without the charge. That would be $0.22 per share. Unfortunately, that missed expectations by two pennies.