Google Checkout vs. eBay's PayPal round II


Remember that just the other day eBay, Inc.'s (NASDAQ:EBAY) online payment service, PayPal, announced a holiday promotion? Well, guess what. Yesterday Last week, Google, Inc. (NASDAQ:GOOG) also announced a holiday promotion for its online payment service, Google Checkout.

Google checkout will be waiving processing fee for merchants until December 31. Google Checkout, only a few months old, hopes that with this promotion more retailers might try it out. This promotion could attract merchants who haven't been using Google's ad service, AdWords, as those who do already received rebates and other promotions to render fees effectively null.

As I mentioned when PayPal announced its (very long) holiday promotion, the company is targeting mostly the buyers as the buyers can get up to $20 in cash rebate. Google Checkout , on the other hand, targets the sellers (as it had been doing all along). With Checkout's very limited exposure, especially compared to PayPal's huge user base, I don't see how Google's strategy is going to work.

Say I am a merchant and buyers want to buy my products using PayPal (because they'd get a rebate), otherwise, they'd probably not buy. I'd rather get a sale and pay some fees as opposed to not making a sale at all. Of course, the other option would be to lower prices, but that gives everybody the same result at the end as offering PayPal. So why wouldn't I offer PayPal?

Once a site offers PayPal, buyers will most likely prefer it over an unknown service. Even if the service is from the mighty Google. I'd say it's not even a contest.

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