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GE's cuts at NBC show change is needed at the top

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Doug McIntyre this morning posted on General Electric Co.'s (NYSE: GE) decision to cut $750 million in costs from its NBC Universal unit. What interests me about this story is the signal it sends to Jeff Zucker, chief executive of NBC Universal's television group, that his time at the helm is likely over.

As a GE shareholder I have been less than pleased with the job that current CEO Jeff Immelt has been doing. GE stock is way below its 2001 peak and while it has recovered from its low, the logic for having all of GE's diverse businesses together strikes me as elusive. Thus GE is suffering from a conglomerate discount.

I think Immelt has had his chance but he's clearly failed to turn GE into a growth stock because he has been unable to re-conceive GE's corporate strategy as his predecessor did. I also think it's time to jettison the formerly admired Jeff Zucker, protege of NBC Universal television group's chairman, Robert Wright. With the success of Walt Disney Company's (NYSE: DIS) ABC's Dancing with the Stars, Grey's Anatomy, and Desperate Housewives, it's a mistake to think that networks can't create popular programs.

It's just that NBC has lost the edge it enjoyed in the 1990s. And it's time for changes at the top.

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm, and a Professor of Management at Babson College. He owns shares of GE, not Disney.

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Last updated: November 23, 2009: 08:33 AM

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