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eBay Q3 earnings preview: Core growth, listing mix and China

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Tomorrow, at 5:00 P.M. I will start live blogging the eBay Inc. (NASDAQ: EBAY) webcast of Q3 results. Things to watch in Q3 earnings report:

  • Core listings growth - this has been one of major concerns of eBay investors. Management might have to answer some tough questions there including whether the recent experienced growth in core listings is due to the fee hike or to promotions.
  • Mix between auction and Store listings - is it improving and how is it affecting GMV?
  • What's happening in China, especially in light of eBay Eachnet CEO resigning last month and the rumors regarding a deal
  • How's eBay Express been performing?
  • International markets growth
  • The Google and Yahoo! partnerships - what kind of effects are expected or were already experienced
  • PayPal and competition - has Google Checkout gained market share? Does eBay feel an impact?
  • Skype - traction, going forward, increased contribution to revenue etc.
  • Did the listing fee hike cause a wider fleeing of merchants than expected? Any effects from that on revenue?

I know that many eBay merchants who frequent this blog may have other questions on their mind, questions that have to do more with the specific operations at eBay sites as they pertain to them. I doubt any of these questions will be asked by the investment community, although some analysts may indeed tackle the following issues of concern:

  • Loss of sellers - does eBay feel a material loss of sellers?
  • Does eBay feel a material loss of buyers, indicating a change in consumer behavior?
  • How does eBay plan to tackle fraud sales and the recent law-suits?

Estimates:

  • Back when eBay reported Q2, it issued third-quarter adjusted earnings of 22 cents to 23 cents per share on revenue of $1.35 billion to $1.43 billion.
  • Analysts polled by Thomson Financial expect eBay to report a profit of 24 cents per share, up from 20 cents last year, on $1.43 billion in revenue.

With so many issues in the pipeline, I feel less confident about tomorrow's outcome and the effect on eBay's share price. If most issues are thoroughly dealt with and eBay numbers meet or exceed expectations (without any negative surprises such as lowering estimates for Q4 and the FY), I'd think we might see a slight rally as investors' sentiment gets a boost.

What do think? What have I missed?

Webcast at 5:00 p.m. ET Wednesday, October 18.

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Last updated: November 26, 2009: 02:24 AM

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