eBay after the bell 10-5-06: Back above $30


So perhaps it was indeed the changed fundamentals (and not all the rumors) that caused the recent positive sentiment as eBay Inc. (NASDAQ: EBAY) shares today broke the $30 mark, gaining 56 cents or 1.87% to close at $30.46.

Compared to the negative sentiment I posted about at the end of July, this is some change. First, we had a Goldman analyst that came out with a bullish note last week. Then, yesterday, it was a Morgan Stanley analyst. Today, we had Jefferies & Co. analyst Youssef Squali joining the rest of the analysts who note a higher than expected listing growth in the quarter. This should translate to a positive quarter, or even, as Squali said, "surprise on the upside."

To that, even Scot Wingo, a vocal critic of eBay's latest strategy, had to admit he sees "some signs of life from good ole' eBay core." More than that, GMV also seems to be growing, he notes.

For those who can't take too much eBay good news, I offer this: a Fool, who obviously refuses to be fooled, examined again the threat of Google Checkout. He found that it is alive and kicking but may surprise from the back door. He found that because of the incentive that Google offers the retailers, many of them push Google Checkout and try to close more sales using that form of payment (even by offering buyers discounts), much in the same way PayPal used to offer $5 for opening an account. This holiday season, he predicts, Google Checkout will be more visible.

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