It was about eight months ago that a Starbucks opened on my corner here in SE Portland, Oregon. It wasn't much later that breakfast sandwiches, yummy-looking concoctions with eggs, cheese, sausage, black forest ham, spinach, and all kinds of savory goodness started appearing in the case. It was new to me, because the sandwiches were served warm, a big change from Starbucks Corporation (NASDAQ:SBUX)'s usual refrigerated deli-case fare.
Manhattan, prepare to be second in something for the first time. A wire story peaked up on my screen this morning: "Starbucks offers warm sandwiches, cookies in N.Y." I was wowed to see the menu items I've been getting in my own local 'Bucks will be rolled out in Manhattan Starbucks stores over the next several months, not arriving in all New York metro area locations until summer 2007.
I can't help but feel a bit superior as I trip back in my file photos and find a warm, toasty, delicious breakfast sandwich -- bacon, egg, and cheese -- taken back in April. Hee. Hee. Teehee.
It's an interesting peak into marketing strategy. Isn't New York always the first? And the press release about the warm sandwiches: I never saw one advertising warm sandwiches being rolled out in the Pacific Northwest. I guess we're first here in the rainy west, but Starbucks isn't bragging on us.
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Reader Comments (Page 1 of 1)
10-02-2006 @ 7:57PM
christopher baus said...
The starbuck's on Geary and 19th in San Francisco has had these for a few months as well.
10-02-2006 @ 8:15PM
Mr. noitall said...
WOW!!! How much do these hip new sandwiches cost? Could I pick one up for under $100.00?
10-02-2006 @ 8:19PM
Trinity Jones said...
They had the breakfast sandwiches at the Starbucks across from our hotel in Washington DC, during our spring vacation 2005.
10-02-2006 @ 8:19PM
clofresh said...
I think Starbucks waited on NYC because they're afraid of Guy & Gallard (http://www.guyngallard.com/) in NYC, this upscale coffee/hot food place that's pretty big with Manhattanites around here. They probably wanna get their food right before trying to fight with the entrenched Guy & Gallard.
11-03-2006 @ 8:40AM
Mark said...
If you want one of these sandwiches for under $100 then dont order the sandachino, or wrapee! I am sure some fancy names will will be placed on these!
Are they surved by Sandwichista's ?