eBay analyst day: why craigslist?

Today is eBay's Analyst Day, and we're watching the webcast to glean any important bits of info for you. Stay tuned for more throughout the afternoon.

Why did eBay take a stake in craigslist, the everyman's online classifieds? It made sense to me immediately, although I don't think I could put it in dollars and cents: for me and my friends, craigslist is IT (and, it turns out, we didn't find this particular IT on eBay). I got my job, my friends, my gossip, my double stroller, and someone to pick up my beat-up dryer on craigslist. It's how we all connected locally - and it's not nearly so efficient to buy or sell a large but relatively low-value item (hello appliances & baby goods) on eBay.

Meg answers an analyst question about craigslist by saying this: "We say - increasing returns on a city-by-city basis with craigslist. It's the theory that the buyers go where the sellers are, and the sellers go where the buyers are; we see it as, where classifieds get to a critical mass." Translated to say: newspaper classifieds are so over but it wasn't eBay which demolished them: it was craigslist. My question is, how do you monetize that? I suppose time will tell. I'd hate to see craigslist start charging for listing garage sale announcements and, yep, those beat-up old washers and dryers. Meg says that eBay will allow craigslist to remain autonomous (and, one would hope, still free but for job listings). We shall see.

[Disclaimer: I own a few shares of eBay, and next time I have cash to invest, I think I'm buying some more.]