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eBay analyst day: why craigslist?

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it on ebayToday is eBay's Analyst Day, and we're watching the webcast to glean any important bits of info for you. Stay tuned for more throughout the afternoon.

Why did eBay take a stake in craigslist, the everyman's online classifieds? It made sense to me immediately, although I don't think I could put it in dollars and cents: for me and my friends, craigslist is IT (and, it turns out, we didn't find this particular IT on eBay). I got my job, my friends, my gossip, my double stroller, and someone to pick up my beat-up dryer on craigslist. It's how we all connected locally - and it's not nearly so efficient to buy or sell a large but relatively low-value item (hello appliances & baby goods) on eBay.

Meg answers an analyst question about craigslist by saying this: "We say - increasing returns on a city-by-city basis with craigslist. It's the theory that the buyers go where the sellers are, and the sellers go where the buyers are; we see it as, where classifieds get to a critical mass." Translated to say: newspaper classifieds are so over but it wasn't eBay which demolished them: it was craigslist. My question is, how do you monetize that? I suppose time will tell. I'd hate to see craigslist start charging for listing garage sale announcements and, yep, those beat-up old washers and dryers. Meg says that eBay will allow craigslist to remain autonomous (and, one would hope, still free but for job listings). We shall see.

[Disclaimer: I own a few shares of eBay, and next time I have cash to invest, I think I'm buying some more.]

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Last updated: November 26, 2009: 02:24 AM

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